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Hyundai to build Wrangler-competitor? |
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Friday, 15 January 2010 |
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 Hyundai US CEO John Krafcik reported that the Korean automaker is looking into new segments for future expansion. One of that segments include the development of a 4x4 a “rock-crawler” (meaning no dull SUV but a “real” 4x4 with differential locks etc).
Krafcik said that "every time our designers get together and start looking at concepts and the future, the first thing that comes out of those meetings — what everyone gets excited about — is the prospect of a Bronco-like, highly-capable off-roader." A follow-up question - if he meant a Wrangler-fighter – made him smile and repeat himself - "Highly-capable." Perhaps Hyundai will choose a slightly different path than its current competitors (Jeep Wrangler, Toyota FJ Cruiser, Nissan X-Terra) and make use of a similar concept Mazda followed with its Miata (MX-5) in the late 80’s – keep it simple, light and fun! Thinking of that, the “old” Wrangler (YJ) comes to our mind. We sure hope Hyundai builds this 4x4 – and puts it out on the market for a reasonable price (also in Europe, please!) Picture © Hyundai
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